EXPLORATION OF CULTURAL VALUES IN PRODUCT CRAFT HAND AS EFFORT INCREASE IN ECONOMIC VALUE

Abstract

Study This to study mark culture in product craft hands and their impact to improvement mark economy . Background behind study This rooted in the challenges faced by artisans in maintain identity culture in the middle competition product mass . Purpose from study This is For explore How mark culture contained in product craft can increase Power pull consumers and value economical . The method used in study This is approach qualitative with design studies case , which involves interview deep with 30 craftsmen , 20 consumers , and 10 stakeholders interests , as well as data collection through questionnaire and on -site observation production . Research results show that 85% of craftsmen believe mark culture important For sustainability product them , and 70% of consumers more choose products that reflect culture local . Besides that , 60% of respondents willing pay more For products that have mark culture . Conclusion from study This confirm that integration mark culture in product craft hand No only strengthen identity culture but also improve Power competitive in the market. Implications study This important for craftsmen and stakeholders policy For promote product based on culture as a strategy for increase mark economy and conservation culture local.