CREATIVITY AND INNOVATION IN CULINARY TRADITIONAL AS PART OF ECONOMY CREATIVE INDONESIA

Abstract

In the era of globalization , culinary traditional Indonesian faces challenge big in maintain identity culture while still relevant with modern market tastes . With increasing competition and change preference consumers , innovative strategies are needed For guard continuity culinary traditional as part from economy creative . Research This aiming For analyze role creativity and innovation in strengthen Power pull culinary traditional Indonesian and supports preservation culture local . Method research used is qualitative descriptive with data collection through interview in-depth and observation participatory in the perpetrator business culinary traditional in some regions in Indonesia. Research results show that creativity in packaging , presentation and use of social media as tool promotion succeed increase interest consumers , especially among generation young . Innovation others , such as collaboration cross culture , also supports development fixed product authentic However interesting for the global market. In addition that , education consumer through an uplifting presentation values culture proven effective in build appreciation to culinary local . Research conclusion This confirm that creativity and innovation No only functioning as a business strategy , but also as a tool preservation culture . The implication is that the sector culinary traditional own potential big For contribute to the economy creative Indonesia, with condition existence support constant innovation honor mark culture . Research This give guide for perpetrator effort and contribution for literature economy creative .